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<!--Generated by Squarespace Site Server v5.5.4 (http://www.squarespace.com/) on Wed, 01 Jul 2009 02:49:03 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>The CAD Industry</title><subtitle>The CAD Industry</subtitle><id>http://www.evanyares.com/the-cad-industry/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.evanyares.com/the-cad-industry/"/><link rel="self" type="application/atom+xml" href="http://www.evanyares.com/the-cad-industry/atom.xml"/><updated>2009-06-22T20:59:30Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.5.4 (http://www.squarespace.com/)">Squarespace</generator><entry><title>The most popular CAD program for engineers?</title><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/6/22/the-most-popular-cad-program-for-engineers.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/6/22/the-most-popular-cad-program-for-engineers.html"/><author><name>Evan Yares</name></author><published>2009-06-22T20:13:40Z</published><updated>2009-06-22T20:13:40Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I don't think there's any question about which CAD software is the most popular overall.&nbsp; AutoCAD LT pretty much wins that contest, hands down.</p>
<p>But, have you ever wondered what is the most popular CAD program for engineers?</p>
<p>I took an unscientific poll of one person, and asked this question.&nbsp; <a href="http://cyonresearch.com/AboutUs/OurTeam/ShyamalRoy/tabid/75/Default.aspx">Shayamal Roy</a> has been around the CAD industry for a rather long time, and always seems to have an interesting perspective on the market.&nbsp; His company, GEOMATE, sells a product called <a href="http://www.inventbetter.com">GraphiCalc,</a> which is used by engineers to do up-front "what-if" analysis and conceptual design.</p>
<p>Shayamal's customers are generally engineers, as distinct from designers.&nbsp; For them, CAD is just a tool they use to solve problems, rather than being the essential tool that defines their job.</p>
<p>In his experience, the most common CAD program he sees engineers using is...</p>
<p>... wait a minute.&nbsp; This is so good, I have to savor it for a moment.</p>
<p>&nbsp;</p>
<p><a href="http://www.turbocad.com/">TurboCAD</a>.</p>
<p>&nbsp;</p>]]></content></entry><entry><title>Deelip Rants</title><category term="CAD"/><category term="Deelip"/><category term="Matt Lombard"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/6/15/deelip-rants.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/6/15/deelip-rants.html"/><author><name>Evan Yares</name></author><published>2009-06-15T16:00:00Z</published><updated>2009-06-15T16:00:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><a href="http://www.deelip.com">Deelip Menezes</a> is a CAD plugin developer in India, who writes a blog discussing a variety of CAD related subjects.</p>
<p>He's pretty good at stirring the pot:&nbsp; he writes long blog posts, with plenty of opinion, and lightly filtered rants.</p>
<p>His <a href="http://www.deelip.com/2009/06/user-and-non-users.html">most recent rant</a> is about CAD users who think that CAD programmers are not CAD users.&nbsp; He points out that he has 44 or so CAD programs on his computer, which he uses.&nbsp; Therefore, he is a CAD user.</p>
<p>Here is my thought: A CAD user is not merely a person who uses CAD. A CAD user is a person who is a domain expert in the use of CAD software to solve a design or engineering problem. It may be that a CAD user speaks only one CAD tool "language" (e.g, Solid Edge, ComputerVision, Anvil 4000), but if they can wield that tool skillfully to solve their design or engineering problems, they are a CAD user.<br /><br />Deelip claiming to be a CAD user, because has a bunch of CAD programs, and can use them to develop CAD plugins, is like a person claiming to be a mechanic because they have a bunch of wrenches, and can use them to tighten bolts.<br /><br />While Deelip is a domain expert in the development of certain types of CAD plugins, that expertise doesn't necessarily translate to related domans.&nbsp; (Though that doesn't stop him from jumping in with both feet.)<br /><br />In his post, and the related comments, a large number of&nbsp; CAD-related domains are discussed:&nbsp; CAD use, CAD programming, CAD development, CAD plugin development, CAD analysis, CAD writing, CAD reviewing, CAD QA, CAD testing, CAD demonstration, CAD usability analysis, CAD failure analysis, CAD UI design, CAD documentation.<br /><br />If I were looking for a domain expert in CAD plugin development, I might put Deelip pretty high on my list.&nbsp; <br /><br />But the other domains? Not so much.&nbsp; Here are a few possibilities:</p>
<p style="padding-left: 30px;">SolidCAD use: Matt Lombard.<br /><br />CAD programming: Mike Riddle or Tim Olsen.<br /><br />CAD development (big picture): Chuck Grindstaff or Mike Payne.<br /><br />CAD analysis: Ken Versprille or Mark Halpern.<br /><br />CAD reviewing: Al Dean.</p>
<p>As for me: I may be a domain expert in some disciplines, but I'm not fool enough to think I could give any of these folks a run for their money in their particular domain. Well... except maybe Al. But, then, he'd still kick my butt in terms of how fast he gets reviews done.<br /><br /> Now, back to Matt Lombard's question, as expressed by Deelip:</p>
<p style="padding-left: 30px;">"To the best of my very poor memory, all of the proponents of Direct Editing as the New World Order for CAD are non-users, and the proponents of history are users ...[snip]... Any comments on that?"</p>
<p>My answer is that it's not his memory. It's more likely to be <a href="http://en.wikipedia.org/wiki/Confirmation_bias">confirmation bias</a>.<br /><br />His question is straw-man: Most serious proponents of direct feature modeling that I know have expressed the sentiment that a two-trick pony is better than a one-trick pony, unless the one-trick pony meets your needs.<br /><br />Translated: A lot of people will benefit from having both modeling technologies. Some will do fine with just parametric feature-based modeling. And some, especially those for whom feature-based modeling is just too hard, will benefit from having just direct feature modeling.<br /><br />Parametric feature based modeling isn't going away. At least, not for a long time.</p>]]></content></entry><entry><title>pwning CAD users</title><category term="CAD"/><category term="Kubotek"/><category term="Siemens PLM"/><category term="SpaceClaim"/><category term="Syncronous Technology"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/6/12/pwning-cad-users.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/6/12/pwning-cad-users.html"/><author><name>Evan Yares</name></author><published>2009-06-12T22:48:36Z</published><updated>2009-06-12T22:48:36Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><a href="http://www.deelip.com/2009/06/is-direct-modeling-honeymoon-over.html">Deelip Menezes</a> has been talking in his blog about solid modeling technologies,&nbsp; such as parametric feature-based, direct feature, and sometihng that appears to be feature-tree inference.</p>
<p>He seems to be hung up on technology.&nbsp; User's don't really understand CAD technology.&nbsp; All they really understand is that the CAD tools they have don't cut it.<br /><br />One of the reason why I was (and am) so enthusiastic about Synchronous Technology is that it was the first major new technology from a top-tier CAD vendor, in perhaps 20 years, that wasn't mostly about <a href="http://en.wikipedia.org/wiki/Pwned">pwning</a> users.</p>
<p>Think about it.&nbsp; Back in the days when CAD salesmen wore Gucci loafers and drove BMWs, they were selling a technology as addictive as cocaine.&nbsp; They'd weave a powerful tale of how good it was going to feel once the customer got parametric feature based modeling... and customers, grasping for anything that would make things better, would gladly buy.&nbsp; It was only after the customer was hooked that they realized the high was not as good as they'd hope for, and the cost to get it was more expensive than they'd ever imagined.&nbsp;</p>
<p>Synchronous Technology, and all the other variants of direct feature modeling (especially those of Kubotek and SpaceClaim), are more like chocolate than cocaine.&nbsp; Have you ever heard of a person screwing up their life because they're a chocoholic?</p>
<p>We can argue about technology -- whether feature tree inference is better than feature inference, or whether history-based modeling is better than amnesia-based modeling -- but , in the end, the most important question, for users, is can they get their jobs done better with this technology, or are they just trading one drug for another?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></content></entry><entry><title>CAD Beyond Compare</title><category term="CAD SolidWorks Autodesk Inventor AutoCAD"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/6/2/cad-beyond-compare.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/6/2/cad-beyond-compare.html"/><author><name>Evan Yares</name></author><published>2009-06-02T20:46:36Z</published><updated>2009-06-02T20:46:36Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Yesterday, I had a little fun at Ralph Grabowski's expense, talking about a press release from SolidWorks, where their customer, Vault Structures, was quoted talking about how much money and time they saved using SolidWorks versus AutoCAD.</p>
<p>While I may have poked fun, Ralph did have a very good point:&nbsp; SolidWorks versus Autodesk Inventor (or Solid Edge, or Think3, or Pro/E, or any other parametric feature-based CAD program) is a technically fairer comparison than SolidWorks versus AutoCAD.</p>
<p>One question I have (and for which I don't have a good answer) is how you'd go about doing a meaningful comparison of SolidWorks and Inventor?</p>
<p>Consider these factors:</p>
<ul>
<li>Is the comparison for a specific company, or more general in nature?</li>
<li>Do you include externalities, such as the availability of trained users, the historical performance of the vendor, or the restrictiveness of the license agreement?</li>
<li>Do you use a feature checklist, or focus on use cases?</li>
<li>Do you have vendor application engineers run the benchmarks, or have your own people do it?</li>
<li>How do you account for bugs?</li>
<li>How do you measure the differences in productivity curves (i.e, the integral of individual productivity over the&nbsp; population of users.)</li>
<li>Do you grade based on cost, or based on return?</li>
<li>How do you account for time-to-market? (Small differences in delivering products can make big differences in profitability.)</li>
<li>How do you grade?&nbsp; (And, even if you think you have a good answer for this, I'd recommend you take a look at Dr. David Ullman's book, <a href="http://books.google.com/books?id=xwqMV5UiEpoC&amp;printsec=frontcover&amp;source=gbs_summary_r&amp;cad=0">Making Robust Decisions</a>.</li>
</ul>
<p>I think the bottom line here is that these kind of comparisons are really hard.</p>
<p>Let's go back to the example of Vault Structures.&nbsp; They said that they were able to design and test a vault door 70% faster using SolidWorks compared to AutoCAD, saving $150,000 in prototyping costs.&nbsp;</p>
<p>That savings estimate is based on what they expected it would have taken with AutoCAD.&nbsp; But, let me pose a few questions:</p>
<ul>
<li>What if they would have hired the *best* AutoCAD guru out there (I can think of a few), and had coupled the use of AutoCAD with tools such as <a href="http://www.algor.com">Algor</a> and <a href="http://www.inventbetter.com">GraphiCalc</a> and <a href="http://www.idx-design.com/IDX/IDXVariableConstraintSystem/tabid/279/Default.aspx">IDX</a>?&nbsp; How much time and prototyping savings could they have gained with such a best-in-class AutoCAD-centric approach?</li>
<li>What if they would have hired the best SolidWorks guru out there (again, I can think of a few)?&nbsp; Would the savings in time and prototype cost be even greater?</li>
<li>What if they would have built a knowledge-based vault door design system on top of SolidWorks?&nbsp; The initial design probably would have taken longer, but factoring in a nearly 100% savings in time and prototyping costs for subsequent vault doors would have changed the return on investment dramatically.</li>
</ul>
<p>I'd guess that, had Vault Structures used Inventor instead of SolidWorks, the results would have been in the same neighborhood.&nbsp; <em>Depending on human and process factors.</em>&nbsp; And that's the interesting part.</p>
<p>As interesting as a comparison between products such as SolidWorks and Inventor might be, what I'd really find intriguing would be a comparison between the typical usage of a CAD program, and its usage where human and process factors have been optimized.</p>]]></content></entry><entry><title>SolidWorks Disses Apple Pie, the American Way, and Puppy Dogs!</title><category term="AutoCAD"/><category term="Autodesk"/><category term="Grabowski"/><category term="SolidWorks"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/6/1/solidworks-disses-apple-pie-the-american-way-and-puppy-dogs.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/6/1/solidworks-disses-apple-pie-the-american-way-and-puppy-dogs.html"/><author><name>Evan Yares</name></author><published>2009-06-01T22:01:28Z</published><updated>2009-06-01T22:01:28Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Those low-down agitators at SolidWorks continue to go too far.</p>They issued a <a href="http://finance.yahoo.com/news/Keeping-a-Lock-on-Industrial-bw-15396673.html?.v=1">press release</a> today, saying:</p>
<p style="padding-left: 30px;">"Using SolidWorks and SolidWorks Simulation helped us [Vault Structures] design and test the door about 70 percent faster than if we'd used AutoCAD, saving $150,000 in reduced prototyping costs."</p>
<p>Ralph Grabowski, in his WorldCAD Access blog, set the record straight, in a post titled "<a href="http://worldcadaccess.typepad.com/blog/2009/06/solidworks-disses-autocad.html">SolidWorks Disses AutoCAD</a>," where he said:</p>
<p style="padding-left: 30px;">"Who designs bank vault doors with AutoCAD? The time and cost savings comparison should have been, of course, with Inventor."</p>
<p>Good for Ralph! We can't let those troublemakers at SolidWorks diss AutoCAD!</p><p>Except... it was actually a customer, not SolidWorks, who made the comparison -- apparently because they previously used AutoCAD for such projects. (Which answers Ralph's question: "who designs bank vault doors with AutoCAD?" Apparently at least one of the top five security device manufacturers in the world.)</p><p>Possibly, Ralph's point was that SolidWorks and Inventor are more comparable products than SolidWorks and AutoCAD. That is certainly true. Yet, Vault Structures had experience with AutoCAD -- so that is the comparison they made. For the millions of people who also have experience with AutoCAD, it's more useful than a comparison with Inventor.</p>
<p>I do think it would be interesting to see a fair comparison of cost and time savings between SolidWorks and Inventor. Yet, how could it be done? I actually have personal experience in such things, and can assure you that it's far harder to do than you might imagine.</p>
<p>Of course, I have a habit of overly complicating things:&nbsp; More than likely, Ralph's only point was that you can get blog traffic with a provocative headline.</p>
<p>Hence, my headline.</p>
<p>Of course, you can also get blog traffic with keyword spamming. But, just like Siemens PLM (NX, Solid Edge, Teamcenter), Dassault Syst&egrave;mes (SolidWorks, Catia, Enovia, Simulia), PTC (Pro/E, CoCreate), Bentley Systems (Microstation), Autodesk (AutoCAD, Inventor, Civil3D, Alias, Algor, DWG, Face Robot), Alibre, IronCAD, Kubotek, TurboCAD, and Ashlar, I would never do such a thing.</p>]]></content></entry><entry><title>When agreements bite you in the...</title><category term="Autodesk"/><category term="Licensing"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/4/21/when-agreements-bite-you-in-the.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/4/21/when-agreements-bite-you-in-the.html"/><author><name>Evan Yares</name></author><published>2009-04-21T20:36:35Z</published><updated>2009-04-21T20:36:35Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Y'all know that I was at COFES (The Congress on the Future of Engineering Software) last weekend.</p>
<p>It's a thought-dense environment.&nbsp; Bill Barnes, of Lattice, told me that, at times, he wanted to get away from the sessions and meetings, because his head was full.&nbsp; Maybe I'm paraphrasing a bit (Bill's got a big head... I mean a big brain... I mean... he's a smart guy... why do I get myself in trouble like this?&nbsp; Just go visit<a href="http://www.lattice3d.com/"> Lattice's website</a>.&nbsp; It's cool stuff.)</p>
<p>I should probably avoid my natural tendancy to go off on tangents (Did you see the youtube video of a bunch of CAD industry people doing a singalone to American Pie at COFES?)</p>
<p>In any event, one advantage of having a mind that tends to bounce around a bit is that I occasionally make interesting connections.&nbsp; Here's one:</p>
<p>There was quite a bit of talk at COFES about the reality of the economy.&nbsp; There aren't many rose-colored glasses among people in the engineering software industry.</p>
<p>I had a chance to talk to Buzz Kross, who runs Autodesk's mechanical products division.&nbsp; One of the things he mentioned is that he's very focused on keeping his reseller channel healthy.&nbsp; Good thing, in my book.&nbsp; I don't think there are too many CAD resellers who are well-positioned to weather the downturn.</p>
<p>When Buzz said this, I thought of&nbsp; how resellers are going to have to deal with customers that reduce their purchases, and worse: those who go bankrupt.</p>
<p>This thought made me remember something I'd read awhile back... in the Autodesk Software License Agreement.&nbsp; (I just looked it up, to get the exact words):</p>
<p style="padding-left: 30px;">9.1. <span style="text-decoration: underline;">No Assignment; Insolvency</span>. You may not assign this Agreement or any rights hereunder (whether by purchase of stock or assets, merger, change of control, operation of law, or otherwise) and any purported assignment by You shall be void. The Agreement and the licenses granted hereunder shall terminate without further notice or action by Autodesk if You become bankrupt or insolvent, make an arrangement with Your creditors, or go into liquidation.</p>
<p>That's verbatim from the AutoCAD 2010 license agreement, but similar language regarding assignment and insolvency is in Autodesk software license agreements going back many years.</p>
<p>It occured to me... there's a possibility that GM will go bankrupt.&nbsp; What effect might that have on their standing as an Autodesk customer?</p>
<p>There are a few possibilities:</p>
<ul>
<li>GM uses products from companies such as Alias, that Autodesk has acquired.&nbsp; Those will be subject to whatever license agreements were already in place.</li>
<li>GM may have negotiated special terms licensing terms with Autodesk.&nbsp; But I wonder... would they have thought far enough ahead on the issues of assignment and insolvency to have negotiated those terms out?&nbsp; And would Autodesk, which publicly has a "take it or leave it" attitude about its software license agreement, have been willing to give up those terms?</li>
<li>If GM did negotiate special license terms with Autodesk, does Autodesk deliver special software packages to them, which do not include the click-through license agreement? Autodesk's public position is that click-through agreements are legally binding.&nbsp; Autodesk's click-through agreements all (to my knowledge) include an "entire agreement" clause, which would invalidate any pre-existing negotiated license agreement.</li>
</ul>
<p>The bottom line is that it seems likely that most any company -- except <em>possibly</em> a few of Autodesk's biggest customers, is in a situation where, if they go bankrupt, or are acquired, they automatically lose their Autodesk software licenses.&nbsp; Or, as the Business Software Alliance (of which Autodesk is a founding member) would say, they automatically become software pirates. Thieves.</p>
<p>As problematic as this might be for users, it might really bite Autodesk in the... (what word should I use here?)</p>
<p>If an Autodesk customer goes bankrupt, it is a matter of public record (at least, in the USA).&nbsp; Therefore, Autodesk is aware of it.&nbsp; And, as a consequence, Autodesk is aware that the customer is no longer a customer.&nbsp; That is, their Autodesk software license agreements are terminated, and any use of Autodesk software is without license.</p>
<p>There is a well known legal doctrine called "laches."&nbsp; It's based on the maxim that equity aids the vigilant and not those who procrastinate regarding their rights.&nbsp; If Autodesk knows a company is using its software without a license, and fails to act in a timely fashion, they''re probably out of luck if they want to enforce that license later.</p>
<p>(This whole situation is rather ironic:&nbsp; Autodesk claims its software is licensed, and not sold.&nbsp; Yet, there are likely thousands of companies which use the software with no valid license, with Autodesk's acquiesence.)</p>
<p>Believe it or not, all of this stuff actually passed through my head as a result of Buzz making a casual remark about the economy and resellers.</p>
<p>While you might think it occurred to me to write this up in my blog, and call Autodesk bad names, my first thought was "this could be a real mess - for everyone."&nbsp;</p>
<p>So, I told Buzz about it. (He didn't know about the offending clause in the license agreement -- but, to be fair, I doubt that anyone at Autodesk but the lawyers do know about it. It's pretty obscure stuff.)&nbsp; And I suggested he might want to mention it to the Autodesk lawyers, and see if they could find a way to undo it.</p>
<p>What's the moral of the story?&nbsp; Probably something about lawyers.&nbsp; Or the law of unintended consequences.&nbsp; Or the need to actually read agreements.</p>]]></content></entry><entry><title>COFES 2009: The Twitter Year.</title><category term="The CAD Industry"/><category term="Twitter"/><id>http://www.evanyares.com/the-cad-industry/2009/4/18/cofes-2009-the-twitter-year.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/4/18/cofes-2009-the-twitter-year.html"/><author><name>Evan Yares</name></author><published>2009-04-18T07:05:18Z</published><updated>2009-04-18T07:05:18Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>What's the theme of COFES 2009? Technically, I'm certain it's innovation, but there was a lot of talk -- and use -- of Twitter this year.</p>
<p>There were scores of "tweets," from at least a dozen people. (including me, using my Google G1 phone.)&nbsp; Here are a few samples:</p>
<p style="padding-left: 30px;"><a onclick="pageTracker._trackPageview('/exit/to/stavanja');" href="http://twitter.com/stavanja" target="_blank"><img src="http://s3.amazonaws.com/twitter_production/profile_images/140693711/Rick-COFES2009.348x348_normal.jpg" alt="Rick-cofes2009" /></a>&nbsp; <a onclick="pageTracker._trackPageview('/exit/to/stavanja');" href="http://twitter.com/stavanja" target="_blank">stavanja</a>: <span id="msgtxt1545067894" class="msgtxt en">"'Unterrible' is the new 'outperform'" - Jay Vleeschhouwer</span></p>
<p style="padding-left: 30px;"><span class="msgtxt en"><a onclick="pageTracker._trackPageview('/exit/to/evanyares');" href="http://twitter.com/evanyares" target="_blank"><img src="http://s3.amazonaws.com/twitter_production/profile_images/56235094/Grey_close_ups_normal.jpg" alt="Grey_close_ups_normal" /></a> <a onclick="pageTracker._trackPageview('/exit/to/evanyares');" href="http://twitter.com/evanyares" target="_blank">evanyares</a>: <span id="msgtxt1545806088" class="msgtxt en">Bob Bean mentions aerospace initiative: LOTAR, long term archiving (of cad data.)</span> </span></p>
<p style="padding-left: 30px;"><span class="msgtxt en"><a onclick="pageTracker._trackPageview('/exit/to/caddmanager');" href="http://twitter.com/caddmanager" target="_blank"><img src="http://s3.amazonaws.com/twitter_production/profile_images/53963994/CMBlogside_normal.gif" alt="Cmblogside_normal" /></a> <a onclick="pageTracker._trackPageview('/exit/to/caddmanager');" href="http://twitter.com/caddmanager" target="_blank">caddmanager</a>: <span id="msgtxt1545779048" class="msgtxt en">Lunch with David Jordani and Mark Sawyer (CEO of VICO). What a great crowd has assembled at COFES.</span></span></p>
<p style="padding-left: 30px;"><span class="msgtxt en"><span class="msgtxt en"><a onclick="pageTracker._trackPageview('/exit/to/mikepaz');" href="http://twitter.com/mikepaz" target="_blank"><img src="http://s3.amazonaws.com/twitter_production/profile_images/143653872/MPacylowski_normal.jpg" alt="Mpacylowski_normal" /></a> <a onclick="pageTracker._trackPageview('/exit/to/mikepaz');" href="http://twitter.com/mikepaz" target="_blank">mikepaz</a>: <span id="msgtxt1544901300" class="msgtxt en">BIM-Inovation Under Construction- Until the industry can agree on the terms of collaberation, the technology will be irrelevant.</span></span></span></p>
<p style="padding-left: 30px;"><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en"><a onclick="pageTracker._trackPageview('/exit/to/redbos');" href="http://twitter.com/redbos" target="_blank"></a><a onclick="pageTracker._trackPageview('/exit/to/redbos');" href="http://twitter.com/redbos" target="_blank"><img src="http://s3.amazonaws.com/twitter_production/profile_images/64853934/n15901914_36525789_9103_normal.jpg" alt="N15901914_36525789_9103_normal" /></a> <a onclick="pageTracker._trackPageview('/exit/to/redbos');" href="http://twitter.com/redbos" target="_blank">redbos</a>: <span id="msgtxt1544677816" class="msgtxt en">Talk led by Jim Brown on "Engineering and Social Networking" was amazing and very productive...hope you got to see it</span></span></span></span></p>
<p><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en">You probably get the general drift:&nbsp; quotes, comments, and opinions on what was going on., in real time. A force multiplier for the value of the conference.&nbsp; You can see many of the COFES 2009 twitters at <strong><a href="http://search.twitter.com/search?q=%23cofes2009"><strong>#cofes2009</strong></a></strong></span></span></span></span></p>
<p><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en">Some of the more interesting twitters came from <strong><a class="screen-name" title="Randall Newton" href="http://twitter.com/randallnewton">randallnewton</a></strong>.&nbsp; Here are a few gems:</span></span></span></span></p>
<p style="padding-left: 30px;"><span class="status-body"><span class="entry-content"><img src="file:///tmp/moz-screenshot.jpg" alt="" />Talking SharePoint PDM with @<a href="http://twitter.com/brianseitz">brianseitz</a> at the Western cookout. Don't confuse changing platforms with progress, seek results.</span></span></p>
<p style="padding-left: 30px;"><span class="status-body"><span class="entry-content"><span class="status-body"><span class="entry-content">A steep business decline does not mean a steep business gain will follow. (Jay Vleeschhouwer)</span></span><br /></span></span></p>
<p style="padding-left: 30px;"><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en"><span class="status-body"><span class="entry-content">A lot of really smart people came before you; learn from their processes even if their results aren't relevant. (Chuck House)</span></span><br /></span></span></span></span></p>
<p style="padding-left: 30px;"><span class="status-body"><span class="entry-content">Climate of fear and distrust hinder use of social tools in industry (Jim Brown)</span></span></p>
<p style="padding-left: 30px;"><span class="status-body"><span class="entry-content">The concept of "core competency" has been destructive; don't export your learning. (Chuck House)</span></span></p>
<p>The funny thing is, the uninitiated don't&nbsp; "get" what Twitter is about, and can't imagine a senario where it would be valuable in business.&nbsp;</p>
<p><span class="msgtxt en"><span class="msgtxt en"><span class="msgtxt en"><br /></span></span></span></p>
<p><span class="msgtxt en"><br /></span></p>]]></content></entry><entry><title>Open Design Alliance: What a Mess</title><category term="Interoperability"/><category term="ODA"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2009/4/13/open-design-alliance-what-a-mess.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2009/4/13/open-design-alliance-what-a-mess.html"/><author><name>Evan Yares</name></author><published>2009-04-13T17:00:00Z</published><updated>2009-04-13T17:00:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>If you are now, or during 2008 were, a member of the Open Design Alliance, you should read this post. It discusses some issues which may directly affect you.<br /><br />As most readers of this blog know, I have a long history with the ODA, as I was its president up until late 2006. Since then, I have tried to avoid commenting on ODA issues as much as I can. Sadly, I must speak up now.<br /><br />During the calendar year 2008, the ODA required many of its members to sign new membership agreements. The terms of those agreements were less favorable than the existing agreements. The ODA terminated some or all of the members who declined to sign a new agreement.<br /><br />In doing this, the ODA almost certainly overstepped its authority, violated existing membership agreements, and likely broke the law.<br /><br />This issue directly affects me, because I'm a member of the ODA. But it affects many other people as well.</p>
<p>Despite having tried to discuss the issue with the ODA's current management, I've been stonewalled. Worse, the ODA's attorney has indicated that the ODA plans to sue me.</p>
<p>Ever since I left the ODA, I've worked behind the scenes on its behalf.&nbsp; I briefed the ODA's attorneys in the first Autodesk v. ODA case, giving them critical information they couldn't have gotten elsewhere.&nbsp; In the second Autodesk v. ODA case, I saved the ODA from being sanctioned, provided a deposition that may have short-circuited Autodesk's case, and influenced the ODA's attorneys to file a motion that put the case on hold (for now.)&nbsp; So, this situation is ironic.</p>
<p><span style="font-size: 150%;">History</span><br /><br />If you've been around the CAD industry for a while, you might remember 1997, when Autodesk signed a consent decree with the FTC. Announcing the consent decree, the FTC said:</p>
<blockquote>
<p><em>The large installed base of AutoCAD users necessitates that any new CAD engine developed and offered in the market offer file compatibility and transferability with AutoCAD in order to be an effective competitor, the complaint alleges. Users of AutoCAD have a large number of drawings in the AutoCAD format and many users must share files they create with others who must be able to read and edit those files using their CAD software. This situation creates barriers to entry to CAD engines that cannot read AutoCAD files without losing data or information.</em></p>
</blockquote>
<p><br />A year after the consent decree, things weren't whole lot better. Autodesk was taking steps that had the effect of making it harder and harder for competitors to support reading and writing of DWG files compatible with AutoCAD. Visio, then in a direct competitive position against Autodesk, got together with a number of other Autodesk competitors, and founded the non-profit OpenDWG (now Open Design) Alliance, which offered the OpenDWG Toolkit and Viewkit: C-language software libraries for reading, writing, and viewing DWG files.<br /><br />The ODA (As it's become known) was structured in such a way as to guarantee that anyone who wanted to use its libraries could do so. It was intended to be crush-proof: structured so that neither Autodesk, Visio, nor any member of the ODA could kill it off. If it did die, its libraries would be donated to another non-profit organization, to assure they'd always be available.<br /><br />Membership in the ODA was open to anyone (even Autodesk!) Commercial software developers who wished to include the ODA libraries in their products could join at one of three commercial membership levels, with the annual membership dues varying based on the volume of "member applications" distributed per year, and on whether the developer wanted access to the libraries' source code. <br /><br />Individuals or organizations who wanted to use the libraries in products that were not distributed commercially could join at the "Associate Member" level. Membership at that level was free, and open to all. To join, the prospective Associate Member only had to agree to a click-through membership agreement on the ODA's website. At one point, the ODA had over 30,000 Associate Membership records in its database. Though that number included a lot of duplicates and dormant members, the numbers were still pretty impressive.<br /><br />The ODA ended up being fairly successful. In addition to the Toolkit and Viewkit, it developed some new libraries: DWGdirect, and DGNdirect -- the latter with the approval of Bentley Systems (creators of MicroStation, for which DGN was the native format.) As a part of the negotiation process with the ODA, Bentley asked that the DGNdirect libraries only be made available to members who had a signed agreement on file. This seemed like a reasonable precaution: Autodesk had at least once gone to the ODA website, agreed to the click-through membership agreement, received their access password via email, downloaded each and every library on the ODA's website, then denied they did it. (The ensuing conversation about this, between the ODA and Autodesk, was pretty interesting, to say the least.)<br /><br />How to get Associate members to sign written membership agreements? (Commercial memberships had always been in written form.) The solution was actually in the original click-through membership agreement: Whether by intent, or because the lawyers hadn't thought it through, it only granted members access to the Toolkit and Viewkit. Because the new libraries were distinct, with distinct names, it gave the ODA an opportunity to ask members who wanted access to those new libraries to sign updated membership agreements (which included a more general license grant to use any and all ODA libraries.) The overall terms of the updated Associate membership agreement were essentially the same as the click-though agreement, so the members didn't lose anything in signing it, other than the hassle of having to fax or mail a copy of it to the ODA. Those who didn't want to sign the updated agreement weren't terminated -- they just couldn't access the newer libraries. (For many members, this was not a problem, because they didn't need the newer libraries.) <br /><br />As of the end of 2006, the ODA had on the order of 3,000 Associate Members with signed agreements. The Associate membership agreement was notable, in that it was perpetual. Generally, the only people who were at risk of having their Associate memberships terminated were those who distributed their "member applications" commercially. And those people only had to upgrade to one of the commercial-level agreements to be back in good graces. The Associate membership agreement also specifically said that the member was not required to pay any fees.&nbsp; Associate membership was completely free.<br /><span style="font-size: 150%;"><br />The ODA Changes Its Mind</span><br /><br />From late 1998, to late 2006, I was the executive director and president of the ODA. After I was gone, Arnold van der Weide became president. Sometime in 2007, the board approved a proposal by van der Weide to start charging Associate Members an annual fee: $250 first year, $100 a year thereafter. The ODA started implementing this process at the beginning of 2008.<br /><br />When I first heard about this, I asked myself "how can they do that?" For eight years, I'd been responsible for revising, interpreting, and signing ODA membership agreements. I knew the Associate membership agreements were perpetual, and free.<br /><br />I dicovered how the ODA was doing it on December 31, 2008, when I got an email from a clerk I'd hired some years back at the ODA. (I own a software company, PureCor, Inc., that is an ODA Associate member. The company has one owner, no employees, and is not shipping any products.) The email said this:</p>
<blockquote>
<p>Effective January 1, 2008, associate memberships in the Open Design Alliance are subject to a renewal process and fee of US$100.00.<br /><br />As part of this renewal, we need to have an updated agreement on file for PureCor Inc&rsquo;s membership. Please initial pages 1-8, complete pages 9-11 (please print legibly), and send all 11 pages via fax or postal mail at your earliest convenience. You will also receive an invoice for US$100.00 attached to an e-mail from officeadmin@opendesign.com. There is a link in that e-mail that you will use to pay the invoice via credit card. If you do not receive this e-mail, with the invoice attached, please let us know.<br /><br />If you choose not to maintain the membership, please send an e-mail to officeadmin@opendesign.com instructing us to terminate the membership. Once the membership is terminated, you must cease using our libraries and destroy all copies in your possession.<br /><br />PLEASE NOTE - Payment and a completed agreement must be received within 30 days of the invoice date if you want to maintain the membership. If the agreement and payment are not received, the membership will be terminated. If, after termination, you want a membership, you will need to pay an initial fee of US$250.</p>
</blockquote>
<p><br />Attached to this email was a PDF copy of a new Associate Membership Agreement.<br /><br />A few things struck me immediately:</p>
<ul>
<li> They were requiring an annual fee.</li>
</ul>
<ul>
<li>They were requiring that I sign a new agreement.</li>
</ul>
<ul>
<li>The new agreement was annual, rather than perpetual.</li>
</ul>
<ul>
<li>The new agreement permitted any amount of fees that the ODA board chose to impose.</li>
</ul>
<ul>
<li>The new agreement was actually an "application for membership," and could be rejected by the ODA, at its own discretion.&nbsp; This completely transformed the nature of the ODA, changing it from an open organization to a closed organization.</li>
</ul>
<p>In short... the ODA was simply ignoring the terms of existing Associate membership agreements, and saying "sign and pay, or your out."<br /><br />I chose not to respond.<br /><br />On January 30, 2009, I received an email from the same clerk, saying the following:</p>
<blockquote>
<p>Last month, you were sent an e-mail regarding PureCor Inc&rsquo;s associate membership. In order to maintain that membership, you were to return an updated associate membership agreement, as well as remit payment for a membership renewal fee in the amount of US$100. Also, as indicated in the e-mail and on the invoice, the membership would be terminated in 30 days from the invoice date if the agreement and the payment were not received.<br /><br />To date, I have not received a signed copy of the agreement or payment for the membership renewal. Therefore, on behalf of the president, PureCor Inc&rsquo;s associate membership with the Open Design Alliance is terminated, effective immediately. As a result of termination, you no longer have a license to use our software- you are no longer allowed to use our libraries and you must destroy all copies of the libraries in your possession.<br /><br />If, after receiving this e-mail, you require an associate membership, you will need to complete an updated associate membership agreement and pay an initial fee of US$250.</p>
</blockquote>
<p>Two things were interesting about this email:</p>
<ul>
<li> The existing Associate membership agreement required a 30 day notice of breach. The ODA couldn't terminate a member's agreement unless they gave them notice of a breach, then gave them 30 days to fix it. The first email hadn't actually included a notice of breach. </li>
</ul>
<ul>
<li> The clerk who sent the message was not likely authorized by the board of directors to terminate memberships. The message was "signed" by the ODA office manager, who may have been authorized by the president. But, since the notice didn't come directly from her, it didn't seem legit.</li>
</ul>
<p>I did respond to this email, as follows:</p>
<blockquote>
<p>I don't really like the terms of the new agreement, so I'd prefer to maintain the existing membership agreement, unless there's some reason I can't.<br /><br />As for termination -- if you want to do it, you're going to need to do it per the terms of the existing membership agreement. In any event, I'd like to see the updated bylaws and the relevant (signed) board meeting minutes.</p>
</blockquote>
<p>This time, I got a response from Shawn Lindsay, the ODA's attorney. It included a PDF file, with a poorly scanned copy of a letter. (I think attorneys do this to keep people from easily quoting them.) It said, in in part:</p>
<blockquote>
<p>You failed to respond and pay your invoice with the 30 days and, accordingly, your associate membership agreement was terminated pursuant to Section 4.2 of the agreement. As a result of termination, PureCor no longer has a license to use the ODA libraries, is no longer allowed to use the ODA libraries, and must destroy all copies of the libraries in PureCor's possession. Please reply within fourteen (14) days of this letter to confirm you have complied. You will also note that PureCor, Inc. is still required to comply with Section 4.3 of the agreement.</p>
</blockquote>
<p>I knew what sections 4.2 and 4.3 of the agreement said. (After all, I was paid to interpret them for 8 years.) I responded, probably not in the way Lindsay wanted:</p>
<blockquote>
<p>My understanding of the terms of the existing ODA Associate membership agreement is that it requires a notification of breach, with 30 days to cure that breach. The ODA hasn't followed that requirement. Jessica simply sent me a letter saying PureCor's membership was terminated, with no notice of breach or cure period. Further, so far as I know, Jessica is not an authorized person for purposes of terminating memberships. So, I consider any purported termination of PureCor's membership in the ODA to be null and void.<br /><br />I'll pay the $100 membership fee, subject to reviewing the relevant bylaws and board minutes supporting the imposition of this fee. Additionally, prior to signing a new membership agreement, I'd like to see the relevant documentation supporting the requirement to do so.</p>
</blockquote>
<p>I didn't hear back from Lindsay for some time, so I sent him a reminder:</p>
<blockquote>
<p>On the chance that you either didn't get my email, or were ignoring it, I'm resending it.<br /><br />I realize this is just a little Associate member contract issue for you -- but I'd suggest that it's worth handling with thoughtfulness and care. <br /><br />If I don't hear back from you with a substantive response by this Friday noon, I'll escalate this matter.</p>
</blockquote>
<p>He did respond this time (two weeks later):</p>
<blockquote>
<p>We have reviewed your correspondence. The ODA terminated PurCor's associate membership agreement properly and according to the contract. You were provided proper notice of changes to the ODA's associate membership program (which was revised pursuant to board resolution) and you were given 30 days notice to comply with the new associate program by paying the $100 fee. You failed to do so. In other words, you had 30 days to pay/comply/cure by paying the $100. You didn't. Accordingly, PurCor's associate membership agreement was properly terminated pursuant to Section 4.2 of the agreement. With respect to Jessica, she was authorized to act on behalf of the ODA.<br /><br />According to my letter to you dated February 5, 2009, you had until Thursday, February 19, 2009 to reply that you had complied with the termination provisions of your associate membership agreement. We will extend your reply due date until Wednesday, February 25, 2009. We look forward to hearing back from you by then.</p>
</blockquote>
<p>I thought maybe Lindsay hadn't actually read the existing Associate Membership agreement. So, I made it easy for him:</p>
<blockquote>
<p>Here is the exact language of Section 4.2 of the agreement:<br /><br /> The Alliance may terminate Member's membership in the Alliance if Member fails to adhere to any Rules approved by the Alliance, breaches any material provision of this Agreement (including, without limitation, Section 2.3), and further fails to remedy such nonperformance, noncompliance within thirty (30) days following receipt of notice from the Alliance. The Alliance's right to terminate Member's membership in the Alliance is in addition to any other rights and remedies that may be available to the Alliance, whether at law, in equity or otherwise.<br /><br />Section 2.2 of the agreement says, in full:<br /><br /> As an associate member of the Alliance, Member will not be required to pay, in accordance with this Agreement and the Rules, any dues, fees or assessments to the Alliance.<br /><br />And Section 6.6 says, in full: <br /><br /> This Agreement sets forth the entire agreement, and supersedes any and all prior written and oral representations, and agreements, between the parties with respect to the subject matter hereof. This Agreement may not be modified or amended except by written instrument duly executed by an authorized representative of each party. Any attempted or purported amendment, modification or waiver that does not comply with this requirement will be null and void. In the event of any conflict between the terms and conditions of this Agreement, and the terms and conditions of any other agreement between the parties now or hereafter in effect, the terms and conditions of this Agreement will govern and control.<br /><br />If you respond to me by end of business Tuesday with a retraction of the purported termination, I'll be inclined to consider the issue closed. If you do not do so, I will take whatever steps I deem necessary to protect my interests.<br /><br />To avoid misunderstanding, I am copying Arnold on this email. If you or he would like to have a phone conversation, to discuss this matter, my phone number is XXX-XXX-XXXX</p>
</blockquote>
<p>I think, by this point, he was getting irritated with me:</p>
<blockquote>
<p>No need to rehearse the contract language to me; like I previously stated, I read and reviewed the agreement. Bottom line: your interpretation is wrong.<br />Shall I consider this your response or will you still be responding by 2/25?<br /><br />No need for you to do any more saber rattling. The ODA will enforce its rights.</p>
</blockquote>
<p>That part about "The ODA will enforce its rights" is lawyer-speak for "we are going to sue you." Here's my response:</p>
<blockquote>
<p>I thought that, possibly, you'd not actually read the agreement recently, since your interpretation of it seemed so incongruent with its plain language.<br /><br />The ODA's purported cancellation of PureCor's associate membership agreement is without any legitimate basis, and is therefore null and void. As a result, PureCor continues to be a member in good standing of the ODA, and there is no need for it to comply with the termination provisions of the associate membership agreement. <br /><br />I expect the ODA to live up to its continuing obligations under the agreement.<br /><br />Please forward to me the current bylaws, a list of directors and officers, all board minutes and resolutions from 8/06 to date, and copies of all rules.</p>
</blockquote>
<p>At this point, he was, I think, trying to get me to shut up:</p>
<blockquote>
<p>As stated in my prior correspondence, your associate membership agreement was terminated January 30, 2009. You refuse to comply with the termination provisions. The ODA will seek to enforce the termination provisions of the agreement. The ODA will not entertain any further requests.</p>
</blockquote>
<p>Here he reaffirmed that the ODA is planning to sue me.<br /><br />After this, I thought it would be wise to have copies of the current ODA bylaws and rules, as they were referenced by the new (and old) membership agreements. So, I sent an email to Lindsay, asking for them. And got no response.<br /><br />My next step was to send an email to the van der Weide:</p>
<blockquote>
<p>Arnold,<br /><br />You're certainly aware of the interactions I had with Shawn Lindsey in February, regarding my company's Associate membership agreement, and the $100 invoice the ODA had sent at the end of 2008.<br /><br />Here is Shawn's final word:<br /><br /> "As stated in my prior correspondence, your associate membership agreement was terminated January 30, 2009. You refuse to comply with the termination provisions. The ODA will seek to enforce the termination provisions of the agreement. The ODA will not entertain any further requests."<br /><br />That, of course, is more than a threat. It is a direct statement that the ODA intends to sue me.<br /><br />I'd like to suggest that you call me, and we discuss this issue. It's actually far more serious than you might imagine.<br />My phone number is XXX-XXX-XXXX.</p>
</blockquote>
<p>This got a quick response, not from van der Weide, but from Lindsay:</p>
<blockquote>
<p>I am in receipt of your email last week, your voicemail of today's date,<br />and your email to Arnold. As you have already been informed, your<br />associate membership agreement was terminated. The ODA will not be<br />providing you copies of its Bylaws and Rules.</p>
</blockquote>
<p>My final email was this, sent to van der Weide:</p>
<blockquote>
<p>Arnold,<br /><br />I wanted to make sure I'm not misunderstanding: I see no other way to interpret Shawn's refusal to provide me with the Bylaws and Rules than as a refusal by the ODA to enter into a new membership agreement with me.</p>
</blockquote>
<p>There was no response.</p>
<p><span style="font-size: 150%;">What to do?</span></p>
<p>I suppose there are a few ways this exchange could play out:</p>
<ul>
<li> I could sue the ODA. I'd have to do that in Seattle (King County), WA, as the agreement requires that. (The ODA is a Washington Nonprofit Corporation.) It would cost me tens or hundreds of thousands of dollars.</li>
</ul>
<ul>
<li>I could wait for the ODA to sue me (Also in Seattle.) I believe, but am not certain, that the statue of limitations gives them two years to do it -- so the fact that I've not heard anything from them for the last month means nothing.</li>
</ul>
<ul>
<li>Even if the ODA didn't sue me, they have refused to enter into a new membership agreement with me. Since Autodesk would not likely license RealDWG to me, the effect of this is to prevent me from being able to offer DWG support in a software product. And, as DWG is a requirement for entry into the CAD market, the ODA has effectively locked me out of the CAD software market.</li>
</ul>
<ul>
<li>I could figure out something else to do. Which is what I've done.</li>
</ul>
<p><span style="font-size: 150%;">Class Action</span></p>
<p>I am now in the process of assisting attorneys in the preparation of a class action against the Open Design Alliance.</p>
<p>I'm not the only Associate member of the ODA that has had to deal with this situation. I'm probably one of about 3,000. Chances are that most of them let their memberships be terminated -- but there are certainly a significant number that paid the bill, and signed the new agreement.&nbsp; As it's likely that the ODA also forced commercial-level members to sign new membership agreements, the class represented by this action may extend to nearly all ODA members (except for&nbsp; Founding-level members, who were certainly protected by the board of directors.)<br /><br />This is, sadly, an elegant case. The ODA's actions were unconscionable, willful, and even managed to violate the Washington Nonprofit Corporations act.<br /><br />While I know the background on this matter, and can provide a detailed memorandum of points and authorities to the attorneys, I cannot be a lead plaintiff in a class action against the ODA, because I'm not "typical" of other members in the class.</p>
<p>I am looking for ODA members, either former or current, who might be willing to be lead plaintiffs. If the ODA told you that you needed to sign a new membership agreement during 2008, whether you signed or not, you may qualify. The Lead Plaintiffs will control the course and direction of the litigation, and will likely receive an award if the class prevails.&nbsp; (There is no risk to the lead plaintiffs.&nbsp; They are not liable for damages to the ODA, no matter the resolution of the case.)</p>
<p>If you are interested in serving as a lead plaintiff, please contact me, at <a href="mailto:evan@yares.com">evan@yares.com</a></p>
<p style="padding-left: 30px;"><em>Evan Yares</em></p>
<p><em>P.S. --&nbsp; As I will not be a lead plaintiff, I will not profit in any way from this case. If there is a cash settlement, class members (such as PureCor) will likely receive, at most, a refund of any improper fees collected by the ODA. However, to head-off claims that I'm trying to "greenmail" the ODA, I will commit to donate any settlement I may receive to the Electronic Frontiers Foundation.<br /></em></p>]]></content></entry><entry><title>Twice As Smart</title><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2008/12/10/twice-as-smart.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2008/12/10/twice-as-smart.html"/><author><name>Evan Yares</name></author><published>2008-12-10T07:11:55Z</published><updated>2008-12-10T07:11:55Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Things don't look too good for manufacturers these days.</p>
<p>One theme I keep hearing is that the most critical thing manufacturers can do in this economy is to offer products that their customers want. But, how can they do it?</p>
<p>Scott Adams, creator of the Dilbert comic strip, riffed on this theme recently: The "pointy haired boss" told his his engineers "we need to be twice as smart to survive in this economy." Dilbert, the engineer/nerd, replied, saying "Good Plan. I look forward to spontaneously developing an I.Q. Of 400."</p>
<p>I'm not so sure how realistic it is for manufacturers to count on their engineers spontaneously doubling their intelligence. It might actually be more realistic for them to count on losing some of their most intelligent engineers to the economic crisis. After all, it seems to be the case when reducing headcount (for whatever reason) that companies lose some of their most talented people.</p>
<p>Here's something that some corporate executives don't seem to get: design and engineering is where value is created in their products. You can do all the marketing and sales you want, but if you don't have products that people really want to buy, you're fighting a losing battle.</p>
<p>CAD is the essential tool that engineers and designers use to create value. While some engineers and designers spend a lot of time with their email and word processing programs, it's the time they spend with their CAD programs when they transform ideas into real value.</p>
<p>Sadly, the CAD industry has done a terrible job of giving engineers and designers the tools they really need. The vast majority of mainstream CAD programs are not even designed to be used by engineers and designers. They're designed to be used by technical specialists &ndash; CAD gurus.</p>
<p>So far as I know, there is no formal research into the overall productivity of CAD users &ndash; at least, none that anyone is willing to admit to. My estimate is that only a minority of engineers and designers can use a modern (sophisticated) CAD program to start with, and, of those, less than 10% to 20% are really proficient. I've asked a number of people who I consider to be CAD experts, and their estimates are generally even more pessimistic than mine.</p>
<p>Imagine that you ran a company, and invested millions of dollars in software and training, and, in the end, got such dismal results? I doubt you'd be very happy.</p>
<p>Yet, it doesn't have to be this way. At least, not now. There are new generation CAD programs that can be used &ndash; and used effectively &ndash; by "average" engineers and designers who are not CAD gurus.</p>
<p>The common denominator of new generation CAD programs is that they are optimized to enable direct editing of CAD data that comes from any source, unlike older generation CAD programs, which are optimized to edit native (proprietary) data. As almost an unintended side effect, the new generation programs are significantly easier for average engineers and designers to use than old generation programs. (The technical reason for this &ndash; at least the shorthand version of it &ndash; is that the new generation programs use feature inference in editing operations, and ignore parametric history. As a result they don't have to contend with hidden history-based dependencies that can cause modeling failures, and confound users.)</p>
<p>While CAD experts can rightly argue that the new generation programs don't do everything that the old generation programs do, that's not really the point is it? Imagine that a company has 100 engineers and designers, of which only a small percentage (choose any number you want) are truly proficient using existing CAD tools. How might it affect the company's overall product development productivity to give the rest of the engineers and designers new generation CAD tools?</p>
<p>I've spoken to a number of people who use new-generation CAD programs, and my offhand estimate, based on these conversations, is that an average engineer or designer (one who is not a CAD guru) will be from two to ten times as productive with a new generation CAD program than with even a best-in-class old generation CAD program.</p>
<p>I'd argue that the best way for a company to make their engineering and design staff "twice as smart" is to give <em>average</em> engineers and designers tools that they can actually use productively, on a day to day basis.</p>
]]></content></entry><entry><title>CAD Development Priorities</title><category term="Software Development"/><category term="The CAD Industry"/><id>http://www.evanyares.com/the-cad-industry/2008/9/30/cad-development-priorities.html</id><link rel="alternate" type="text/html" href="http://www.evanyares.com/the-cad-industry/2008/9/30/cad-development-priorities.html"/><author><name>Evan Yares</name></author><published>2008-09-30T07:30:19Z</published><updated>2008-09-30T07:30:19Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>One of the big problems CAD companies have in creating their products is managing their development priorities.&nbsp; As a service to the industry, I've created this chart, identifying the most important development priorities.</p><p><span class="full-image-block"><span><img  src="http://www.evanyares.com/storage/Development%20Priorities.png?__SQUARESPACE_CACHEVERSION=1222760065026"></span></span></p><p><br></p><p>I'm certain this will be a great help to the major CAD vendors.&nbsp; I bet they wonder what they ever did without me.</p><p>P.S. - Notice anything missing?<br></p><p>&nbsp;</p>]]></content></entry></feed>